05 Jul Sell the Solution and not the product / service
𝐒𝐞𝐥𝐥 𝐭𝐡𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐧𝐨𝐭 𝐭𝐡𝐞 P𝐫𝐨𝐝𝐮𝐜𝐭/𝐒𝐞𝐫𝐯𝐢𝐜𝐞: During the recent few mentoring sessions with the Start-ups, I have realized that most of the entrepreneurs are so much fascinated with their products/services, that during their sales speech, they focus only on the product/service and its features and they rarely present it as a solution to some problem.
I always strongly recommend that, during the feasibility study itself, the entrepreneurs must try to link their product/service to the solution of some problem in the industry/society/community. It is very easy to sell the product/service standalone. Still, it’s always difficult to scale it up, after the initial fancy buying process is over unless we link it up as a solution to some problem.
If we watch most of the advertisements on social media or television, they sell a solution to the problem and not the product …watch it carefully .
Even Everest Masala is being sold with the tag line “taste 𝐤𝐚𝐡𝐚 𝐡𝐞𝐲, taste 𝐲𝐚𝐡𝐚 𝐡𝐞𝐲”. They try to solve your problem of not being able to have tasty food all the time .“𝐌𝐞𝐧𝐭𝐨𝐬 𝐤𝐡𝐚𝐨 𝐝𝐢𝐦𝐚𝐠 𝐤𝐢 𝐛𝐚𝐭𝐭𝐢 𝐣𝐚𝐥𝐚𝐨” has become a jargon to solve the problem of “not being able to think creatively?”.
We not only help start-ups to link their product/service as a solution to the problem but in our engineering business also, every module is carefully crafted to address, chronic problems of the industry in the field of Quality management and business transformation. The industry has a problem of not having an integrated solution provider